Why go No Poo? Save money, ditch the toxins and release your hair’s natural beauty

I hereby announce the publication of the Ultimate Guide to No Poo! 13,000 words on how to give up shampoo, over 32 shampoo, conditioner and styling product alternatives, the scientific basis of No Poo and a whole load of stories from my 2.5 years Shampoo Free.

Happy Hair: The definitive guide to giving up shampoo.

Here is a little preview from the WHY section…

Release your hair’s natural beauty
It was a trip to the hairdressers that confirmed for me that we are all being hoodwinked by the beauty industry! It  was my first visit since giving up shampoo and I was nervous about having to ask her to forgo the products when washing my hair.

I was imagining a dropped comb, a face contorting with repulsion,  and, as the full realization of having massaged the scalp of a head that hasn’t seen a single goop of shampoo for over a year, projectile vomiting into the mirror.

Marvelously, that scene didn’t happen.

In fact, she barely blinked.

(Mind you, this salon is based in particularly wild corner of South London, where one infamous resident has taken to squirting pedestrians with her breastmilk. You’ve really seen everything in Peckham.)

As the hairdresser began cutting my hair she explained that she was “thinning it out”- I guffawed (glamorously) in shock. My WHOLE life hairdressers have been trying to cut my pathetically lank hair in a way that would add volume. I explained conspirationally that I was sure giving up shampoo had actually improved my hair. She looked at me as if I was an idiot “Of course it would! Using shampoo regularly just totally strips your hair out!” I was astonished that a hairdresser would so passionately admit that shampoo may not be bringing out the best in people’s tresses.

Tons of people are finding that giving up shampoo has uncovered a new, better side to their hair.  Dull hair has become glossy, frizzy hair curly, lank hair voluminous. (If you originally had dull AND frizzy AND lank hair your now look like Diana Ross!)

“I stopped using hair products a year and a half ago and curly hair takes to it very well! However the most satisfying thing is loving my hair in its most natural state, without needing products to change or “improve” it.”
~Amy

Save Money
It isn’t the ticket to becoming a millionaire by age 33 (unless , of course, you write a book about it  *evil billionaire laugh*) but giving up shampoo can relieve a tight budget.

Even if you use the traditional alternative to shampoo – a Bicarbonate of Soda wash once a week  you will only get through one jar every two months. If you throw in a weekly cider vinegar rinse too you’ll probably use up a bottle every three months. Depending on where you shop that is a mere £8-13 a year on hair washing paraphernalia.

Moreover, loads of people manage to wean off using natural alternatives regularly so end up spending far less than that.  Inconceivable!

In our home we were using a bottle of shampoo and conditioner every month at a cost of £5. We now use water and are saving £60 every year. It doesn’t sound like a big deal, but when we are old fogeys we will be able to go on a luxury £3000 cruise with the savings! Wahey!

“I have to admit my reason for going poo-free was monetary! I have been surprised at the results of using nothing and comments of how wonderful my hair looks! Both my children never shampoo their hair – they are 3 and 6. The 3 year old only ever washes her hair occasionally and it looks beautiful. The 6 year old has her hair washed occasionally by the grandparents and it totally destroys the natural beauty and lustre of her hair. It takes a few weeks for it to come back to normal.”
~Penny

Eliminate Toxins
I gave up shampoo about a week after reading the research published by Bionsen that revealed the 515 chemicals women put upon their bodies daily. I initially thought “Ha! They didn’t research ME!” but then I looked at the back of my shampoo bottle and realized that in my shampoo alone there were about a billion items I didn’t recognize in the slightest.

In an ideal world I wouldn’t lob imposing names out there like big fat toxic grenades, to scare people into giving up shampoo. I’d really rather talk about the magnificent simplicity of taking a lemon from the fruit bowl and cleaning our hair with it. But we do need to ask some big questions about what we readily pour into our pores. So quick! Take cover!

• Sodium lauryl sulphate and sodium laureth sulphate cause shampoo to be lovely and bubbly but are also skin and eye irritants that come with major warning labels.
• Cocamide diethanolamine is in over 100 shampoos available on the high street. Cocamide DEA is not only an allergen with high potential as an irritant but it is classed by the International Agency for Research on Cancer as a Group 2b Carcinogen.[1]
•  Parabens  have been connected to higher estrogen levels, which wreak havoc with the hormones.
• Quaternium-15 is a preservative that discharges formaldehyde. It is an allergen that can cause dermititus as well as having been linked to cancer, particularly leukemia.
• Methylisothiazolinone has been connected with neurological damage and Alzimers, often abbreviated to MIT.
• 1,4-dioxane has been found in almost a quarter of the products in the Skin Deep Database from the Environmental Working Group. This is cause for concern. The Environmental Protection Agency classifies dioxane as a probable carcinogen.[2]
• Almost all commercial shampoos involve mineral oil, a byproduct of crude oil being turned into gasoline. It is pretty much the leftover sludge. It is in many shampoos and actually sort of acts like a sludge on your hair. It coats each shaft, indeed adding a glossy sheen, but also preventing any toxins and excess oils ever leaving your hair.

“I’ve been using Bicarbonate of Soda for 8 months now. I had been getting an itchy scalp with regular shampoo but since going poo-free my scalp is itch free and my hair is lighter and more healthy. I think my natural colour is more vibrant too. My husband and son both had eczema but since our whole family of five has gone poo- free they no longer have eczema. Best move ever.”
~Breanna

The book has now been featured in Cosmo, the Daily Mail, the Guardian and The Telegraph. Amazon Reviewers are raving about it, wahey!

Get your beautiful hands on a copy right here, right now for less than a bottle of shampoo… Available in every currency and every country of the world.
(That is a link to a discounted Ebook but it is also available on Amazon in Kindle and Print – they just take a huge, enormous 70% tax…)